Dreams for Creative Joy

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Our work on dreams with creatives has spanned many different fields, crossing into film, video games, art, and installation work.

After using Dormio for TDI to dream about a particular topic, people were 43% more creative than those who napped without any dream direction and 78% more than those who stayed awake.

After using Dormio for TDI to dream about a particular topic, people were 43% more creative than those who napped without any dream direction and 78% more than those who stayed awake.

After using Dormio for TDI to dream about a particular topic, people were 43% more creative than those who napped without any dream direction and 78% more than those who stayed awake.

Articles and papers about our research with TDI for Creativity

"Dream Glove" Boosts Creativity During Sleep

Our work at MIT showed that incubating dreams during early sleep can change your waking creative performance

Science Magazine

Article

Workplace Creativity Boosts

We have worked with XBox on using dreams to boost creativity for designing game controllers, with Nike on shoe design, and have current projects across film, music and fashion.

Taika Waititi and Xbox - Power Your Dreams

Collaboration with Xbox + Academy Award Winner Taika Waititi having pro Xbox gamers dream of being inside their favorite video game using Targeted Dream Incubation and then using these dreams to create a short film. Winner Webby Award, Andy Award. 500 million impressions, 640k engagements.

Xbox

Project

Xbox and NFL - Made from Dreams

A collab with NFL star Odell Beckham Jr. where we used the Dormio technique to incubate targeted dreams and make a “Dream Kit” including a custom pair of Nike Air Force 1 Low sneakers and designs for a wireless controller inspired by his dreams

Nike

Project

Artist Collaborations

2025 work commissioned at MIT Museum, Fondation Beyeler, AKG Buffalo, CPH:DOC, MOCNA, Slovenian Bienniale. 2024 artwork made valued at $500k+.

Boreal Dreams

Collaborating with Sound Artist Matt McCorkle and Dream Scientist Adam Haar, Steensen has created a boreal song designed to be listened to for up to 8 hours.

Fondation Beyeler

Immersive Experience